![wellbel](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/Mobile_0b156756-8af7-436a-ae24-ff0a4df0222a.jpg?v=1704880571)
Industry
Wellness
Services
Redesign & ReplatformConsumer Retention
Wellbel and UN/COMMON collaborated to update Wellbel's eCommerce platform, migrate Wellbel's ESP, and refresh their brand voice.
Alongside the eCommerce replatform, UN/COMMON overhauled Wellbel's Retention program. The partnership aimed to mix technical innovation with Wellbel's unique brand identity while improving customer experiences and building trust with its loyal customer base. Take a deeper look below to see the scalable improvements throughout the customer lifecycle>
%Increase in Revenue Since Launch
%Increase in AOV
%Increase in Unique Flow Clicks
REDESIGN REPLATFORM
In a quest for a more reliable and scalable eCommerce platform, Wellbel teamed up with the creative experts at UN/COMMON for an eCommerce platform shift, moving from WooCommerce to Shopify Plus. UN/COMMON took charge focusing on migrating Wellbel’s full tech stack, crafting a smoother internationalization experience, and a refreshed design to reflect the brand creating a KPI-crushing eCommerce site.
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/Frame_20226.png?v=1701440758)
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/container.png?v=1701440981)
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/WB_da1dda4c-135b-4fc6-9a47-3e8063eac9d3.jpg?v=1704926028)
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/Frame_20228.png?v=1701441003)
Wellbel enlisted UN/COMMON’S Retention Marketing team to lead their ESP migration from GetResponse to Klaviyo, build a robust flow infrastructure, and manage full email + SMS strategy and production. Read more to see how the Retention team worked in tandem with the with the Redesign & Replatform team to elevate Wellbel’s eCommerce and Retention Marketing efforts ->
![wellbel-pills](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/wellbel-retention-static-image-1.jpg?v=1704475845)
![wellbel-glamlab](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/wellbel-retention-static-image-3.jpg?v=1704476014)
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/Frame_20121.png?v=1701442287)
The Noticed team was really thoughtful in the recommendations they made regarding industry best practices; an understanding of the market; as well as an understanding of our business and brand-related goals.
- Client Name, Role
Core partners
![Shopify plus](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/Shopify_20plus_20logo.png?v=1704885382)
Built for speed, reliability, and generating demand, Shopify Plus is everywhere your customers are. Offering enterprise ecommerce with the freedom to grow, adapt, and evolve, it powers 5,300+ merchants.
![Klaviyo](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/klaviyo-master-elite-badge-light_201.png?v=1704888601)
We’re in the top 0.2% of Klaviyo Master Elite Partners—in the world. It’s a stat we’re super proud of so you can expect our service to match.
tech stack
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/shopify_400x400_203.png?v=1700493023)