Beauty & Cosmetics
Redesign & Replatform
Seeking to stabilize and grow their eCommerce business, fast scaling beauty brand Wander Beauty hired UN/COMMON to replatform their d2c site from Magento to Shopify 2.0 while design a uniquely crafted user experience for their loyal customers.
%Increased Conversion Rate
%Increase in AOV
Struggling with constant security patches, site down time and underwhelming performance on the Magento platform, Wander Beauty partnered with UN/COMMON to migrate their d2c business to the Shopify 2.0 platform. UN/COMMON also redesigned the entire Wander Beauty shopping experience from homepage, CLP, PDP, blog, navigation, footer and sidebar cart along with the entirety of the Information Architecture on site.
Mobile UX Focus
With the overwhelmingly majority of traffic and sales being driven on mobile for Wander Beauty, Noticed implemented a mobile first UX/UI strategic approach to the site redesign based on audience metrics and past mobile shopping behavior, understanding that every small detail would impact performance. As the number one landing page from paid media ads on the Wander Beauty Magento site was the homepage, Noticed provided key recommendations to build a clean, intuitive and easy to follow shopping path from homepage all the way to checkout on their newly designed Shopify site.
Beyond the Build
Beyond the replatform and redesign, UN/COMMON implemented key custom features to support scaling revenue on site. The first critical additional was a custom bundle builder allowing customers to combine a series of products for an overall discount that is exclusive to the Wander eCommerce store. Next up was the addition of a stragicaclly placed sidecart with custom upsells and cross-sells while providing customers the ability to add free samples while increasing AOV. As the roadmap evolved, UN/COMMON has also driven key initiatives for Wander like launching a rewards program, building out landing pages and optimization of the site nav bar to ensure best selling categories and products are at the forefront of the shopping journey.
Built for speed, reliability, and generating demand, Shopify Plus is everywhere your customers are. Offering enterprise ecommerce with the freedom to grow, adapt, and evolve, it powers 5,300+ merchants.