![moscot](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/MC_20hero_20mobile.png?v=1704374468)
![moscot](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/MC_20logo.png?v=1704374490)
Industry
Fashion
Services
Revenue Optimization
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear. MOSCOT infuses a refined, downtown aesthetic with over 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.
%Decrease in PDP Abandonment Rate
Opportunity & Goals
After migrating to Shopify Plus in 2018, their team engaged UN/COMMON to test and optimize, focusing on conversion rate optimization to grow exponentially faster. With an eCommerce presence rivaling their well-established brick and mortar stores, UN/COMMON and Moscot teamed up to make a good thing even better. We tested, tested, and tested again to simplify Moscot's checkout experience and uncover high-converting calls-to-action, and continue to launch new experiments to increase sales.
Add to Cart Fix
Never underestimate the potential of a powerful call-to-action. We suspected that Moscot’s existing “Add to Cart” CTA was underperforming because it implied that customers would proceed immediately to checkout. In reality, there are 5 necessary product customization decisions to be made prior to completing a transaction. After confirming this was the point where most customers were dropping off, we tested various purchase CTAs simultaneously. The winning variant - “Choose Lenses” - won by a landslide.
Streamlined Checkout
Everybody loves options, but how do you strike a balance between customization and customer drop-off? Before adding a pair of glasses to their cart, a Moscot customer has 5 decisions to make - selecting a color, size, and 3 lens variables. The process felt cumbersome to customers, but removing any of the variants was a clear no-go. Instead, we reorganized and streamlined Moscot’s checkout process, creating a smoother and more direct experience without sacrificing the necessary variants.
![moscot](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/MC.jpg?v=1704385684)
![moscot](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/MC_fe29955e-6919-4d10-b6c9-9762f8e61cae.jpg?v=1704385699)
![moscot](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/MC_84b3e42c-2487-4de1-84d3-9b41d0afde4a.jpg?v=1704385713)
Core partners
Built for speed, reliability, and generating demand, Shopify Plus is everywhere your customers are. Offering enterprise ecommerce with the freedom to grow, adapt, and evolve, it powers 5,300+ merchants.
tech stack
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/shopify_400x400_203.png?v=1700493023)