UN/COMMON helped level up M. Gemi’s retention marketing program with the launch of SMS and an expansion of tactical automated email flows.
Opportunity & Goals
M. Gemi retained UN/COMMON for a very critical reason: bringing in UN/COMMON as a strategic partner could fast-track the optimization and new automations they needed to turn subscribers into incremental retention revenue. After auditing M. Gemi’s library of automations and identifying any untapped Klaviyo features, UN/COMMON stepped in to advance the brand story and fill in customer journey gaps via flows.
Boosting Revenue & Retention
First up? Flow improvements and logic strategy like advanced list segmentation to trigger automated workflows. To pull it off, UN/COMMON's retention team audited M. Gemi's existing flows, optimized them for conversion, and built out their library of automations with specialized additions like category-specific browse abandonment.
With UN/COMMON, we're reassured that essential communication with our customer file is managed by industry experts who care about our brand and are in lock step with our business goals. Our partners at UN/COMMON have become a valued extension of our own team. They have been instrumental in building our email and SMS program, and do so with sophistication, efficiency and an abundance of creativity.
- Joyce Wang, VP Of Strategy, M. Gemi
We’re in the top 0.2% of Klaviyo Master Elite Partners—in the world. It’s a stat we’re super proud of so you can expect our service to match.