Utilizing legacy ESP Sailthru, UN/COMMON migrated sustainable fashion brand Amour Vert to Klaviyo to glean higher quality and more digestible analytics.
%Increase in YoY Email Marketing Revenue
Plateau Or Grow?
Amour Vert is a lifestyle brand with an impeccable aesthetic and plenty of engaging content. But there comes a time when every company has to decide - will we plateau, or continue to grow? Growth-minded Amour Vert engaged UN/COMMON as a strategic partner to take their emails from good to great.
Previously operating on Sailthru, Amour Vert was achieving success in spite of, not because of, their email service provider. Their old ESP was convoluted with insufficient analytics, hard-to-read data feeds, and overly complex processes to create core automated flows. After moving to Klaviyo, their dashboard was clear and simplified, allowing UN/COMMON to not just report on Amour Vert’s weekly results, but use the information to optimize and improve in real time.
Retention Design Best Practice
eCommerce email design is not just about aesthetics, but impact - is the reader taking action? While Amour Vert took the lead on brand imagery, UN/COMMON redid their automations to make them seasonal, shoppable, and educational. Our strategic refresh kept things relevant; for the Welcome Series, UN/COMMON layered in seasonal offerings and switched up the layout, leading with the brand’s story of sustainability and giving new subscribers a chance to invest in Amour Vert’s mission before claiming their coupon.
Effective and intuitive, Klaviyo is an ESP built for growth-minded ecommerce merchants and brands.