![amour vert](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/AV_20hero_20desktop.png?v=1704373567)
![amour vert](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/AV_20logo.png?v=1704373599)
Industry
Fashion
Services
Consumer Retention
Utilizing legacy ESP Sailthru, UN/COMMON migrated sustainable fashion brand Amour Vert to Klaviyo to glean higher quality and more digestible analytics.
%Increase in YoY Email Marketing Revenue
![amour vert](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/av-full-1.jpg?v=1704479460)
Plateau Or Grow?
Amour Vert is a lifestyle brand with an impeccable aesthetic and plenty of engaging content. But there comes a time when every company has to decide - will we plateau, or continue to grow? Growth-minded Amour Vert engaged UN/COMMON as a strategic partner to take their emails from good to great.
![amour vert](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/AV-1.gif?v=1704925635)
![amour vert](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/AV_202.png?v=1704373660)
Klaviyo Migration
Previously operating on Sailthru, Amour Vert was achieving success in spite of, not because of, their email service provider. Their old ESP was convoluted with insufficient analytics, hard-to-read data feeds, and overly complex processes to create core automated flows. After moving to Klaviyo, their dashboard was clear and simplified, allowing UN/COMMON to not just report on Amour Vert’s weekly results, but use the information to optimize and improve in real time.
![amour vert](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/AV_201.png?v=1704373644)
![amour vert](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/AV_203.png?v=1704373675)
Retention Design Best Practice
eCommerce email design is not just about aesthetics, but impact - is the reader taking action? While Amour Vert took the lead on brand imagery, UN/COMMON redid their automations to make them seasonal, shoppable, and educational. Our strategic refresh kept things relevant; for the Welcome Series, UN/COMMON layered in seasonal offerings and switched up the layout, leading with the brand’s story of sustainability and giving new subscribers a chance to invest in Amour Vert’s mission before claiming their coupon.
Core partners
![Klaviyo](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/klaviyo-master-elite-badge-light_201.png?v=1704888601)
Effective and intuitive, Klaviyo is an ESP built for growth-minded ecommerce merchants and brands.
tech stack
![](https://cdn.shopify.com/s/files/1/0214/9816/7396/files/shopify_400x400_203.png?v=1700493023)